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The largest of all car manufacturers in the world is Toyota Motor Corporation. Based in the cities of Aichi, Nagoya and Tokyo in Japan, it is the only carmaker that has been included in the prestigious top ten list of BrandZ name recognition ranking. Kiichiro Toyoda founded it in 1937 in an effort to make a company dedicated to make automobiles from its parent company, the Toyota Industries. Currently, its owns and operates the Scion and Lexus brands and holds majority shares of the Daihatsu Motors and minimal shares in the companies of Fuji Heavy Industries, Isuzu Motors and Yamaha Motors. As of date, it has 522 subsidiaries from all over the world and is an integral part of Toyota Group, one of the largest conglomerates in the world.
In 1933, a new division was established in Toyoda Automatic Loom Works that will be dedicated into making automobiles. This was spearheaded by the company’s founder’s son, Kiichiro Toyoda. This happened after the younger Toyoda’s extensive research on the popular automotive industries upon his travels to Europe and the United States. With the prodding of the Japanese government, he investigated on the feasibility of the gasoline-powered engine’s use in the Japanese automobile market. Seeing the light in his research, he started to develop cars in aid of the worldwide money shortage calling for locally produced vehicles and the then looming war with China. In 1934, this particular division produced the first A-type engine which was the eventual engines of the A1 passenger car released in May 1935 an the G1 truck released in August of that same year. A year after, they have started the production of the Model AA car that resembled that Of Dodge, Power Wagon, and Chevrolet in terms of parts and facial features. Toyota Motor Company, being independent and separate company, was formally inaugurated in 1937. The change of name was influenced by the separation of the founder’s life at work and in his home. Toyota was also considered as a luckier word compared to its older counterpart. During the Second World War, the company was geared towards producing trucks as the primary supplier of the Japanese Imperial Army. These shortages meant that military trucks should be as simple as possible to offset importing foreign parts. After the war, the passenger car production was resumed with the SA model. In 1957, they have exported the first Toyota car to the US by way of the Crown model. In the 1960’s, efforts to expand their market has been initiated, making a first plant built outside on April 1963 at Port Melbourne in Australia. This was just the start of the rampage its sales and conquering of other markets. Today, Toyota is the biggest car manufacturer in the whole world.
There are several popular models made by Toyota in all of its years of existence. However, as of the recent market shares, the more admired brands include the Camry, the Prius, the Tundra and the Rav4. The Rav4 is a compact crossover SUV with normal benefits of a large car yet a maneuverability and fuel efficiency of a smaller car. The Hybrid Camry is the highest selling of all Toyota hybrids and has been voted 2007 Car of the Year in the Family Sedan. The Prius is hybrid mid-sized electric car. The Tundra is a full-size pickup truck and one of the top sellers in the whole world in terms of pick-ups.
There has been buzz of a hybrid as well as diesel Tundra in the future. This is probably the answer to the rising fuel costs. The hybrid will be electric-based. Those are only a few of the various future models Toyota has in store for its fans.
With the confirmed and speculated advancement in the motoring technology of Toyota, we are seeing them to hold on to the top spot in the motoring world for the years to come.
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