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Subaru is another Japanese brand- it is the automobile division of Fuji Heavy Industries. Its name is after a constellation known as Pleiades, which is Subaru in Japanese. This roughly means in English as “to govern” or “to gather together”. For most of its produced cars, they have utilized the boxer type engine; however, they had to change it to an all wheel drive to fit the international market in 1996. They have officially started their operations in July 7 of 1953 and produced cars for the 1954 model year. Their logo is known as a start cluster – the bigger star represents the Fuji Heavy Industries and the smaller stars represent the five smaller divisions of the big company.
Fuji Heavy Industries started as The Aircraft Research Laboratory headed by Chikuhei Nakajima. In 1931, they changed their name into the Nakajima Aircraft Company Limited that supplies the Japanese military’s aircraft needs. At the end of the World War, the company went into reorganization and by that time, its name was the Fuji Sangyo Co, Ltd. Their first real effort into making automobiles is when it released the Fuji Rabbit motor scooter out of their spare aircraft parts from the war. In 1950, the whole company of Fuji Sangyo has been divided into 12 smaller corporations as part of the 1950 Corporate Credit Rearrangement Act of the Japanese government. However, in 1953 to 1955, four of this smaller corporations including the Fuji Kogyo (a scooter manufacturer}, Fuji Jidosha (a coachbuilder specializing in bus manufacture), Omiya Fuji Kogyo (an engine manufacturer), Utsunomiya Sharyo (a chassis manufacturer) merged with Tokyo Fuji Dangyo (a trading company) into what we know as FHI now. In 1953, Kenji Kita, a newly installed CEO, wanted to dwell into the world of car manufacturing. He initiated the efforts and made a new car line he called Subaru. Their first car is the P1 released in 1954. From then on, they never looked back. They have released more than a dozen of car models since 1954. Here is a definitive timeline of the cars the have produced over the years. These includes the P1 (1954), the tiny air-cooled 360 (1958), the Sambar (1961), the 1000 (1965), the R2 (1969), the Leone (1971), the Domingo (1983), the Alcyone (1985), the Legacy (1989), the Impreza (1993), the Sambar EV electric van (1995), the Forester (1997), the Tribeca (2005), and the Subaru Exiga in 2008.
The famed brands under the Subaru division are the Tribeca, the Exiga, the Forester, and the Impreza. The Impreza is their compact car that is one of their most successful cars in rally racing. The Tribeca is a five or seven-seat mid-size, crossover SUV that has been marketed since 2006. The Legacy is also a famous racing car released by the company. The Forester is a tall, all-wheel drive wagon manufactured since 1997 and now marketed as a compact crossover.
With the increasing influence of Toyota in the company, they are developing a 2-door sedan to be released in 2011. It is described as a described as RWD with the 2.0 liter boxer engine, and optional 2.5 turbo from the WRX STi and AWD. It will be released in Japan under the Toyota brand and internationally as a Subaru.
With the rising popularity of the Japanese brands, it is almost predictable that the staying power of Subaru will be for years to come. It will continue to make more cars with the help of its very influential partner Toyota.
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