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GMC has been divided into several divisions according to market niche and price of vehicles. Pontiac is one of those marquees dedicated to the mid-level market. Therefore, it is neither very cheap nor exorbitantly expensive. It started manufacturing automobiles under its name in 1926. Currently, it services the countries of the United States of America, Mexico and Canada with its headquarters situated in Detroit, Michigan.
Pontiac started as companion marquee to Oakland Motor line of GMC in 1926. Their first car had an affordable six-cylinder intended to compete with that of a more inexpensive fou4-cylinder. Its initial success was unexpected that it even surpassed the sales of its parent marquee. With closing of the Oakland brand in 1932, it became the only companion marquee to outlive its parent. In 1932, it produced the cheapest of its cars with eight-cylinder engines. That same year, to attract attention to its marquee, they strategized to use the torpedo body that was once used by Buick. True enough, it did help its sales. From prewar up to the 1950’s, the brand made quiet and solid cars that lacked power. However, with the introduction of the flathead, this problem was answered. It target market – the low middle class – appreciated its efforts to provide affordable yet quality and spacious cars. In 1955, new bodies and chassis were introduced; however, what really hit mass appeal was the introduction of the new 173-horsepower (129 kW) overhead valve V-8 engine. This propelled the brands and its sales to new heights. In 1956, under a new president, they introduced the Bonneville - a limited-edition Star Chief convertible that showcased Pontiac's first fuel-injected engine. In 1961, they introduced the Tempest that has the body of an Oldsmobile F-85 and the revived Buick Special "senior compacts, the company won yet another Motor Trend "Car of the Year" award for the second time in three years in 1961. In 1965, the whole line up was awarded as Motor Trend's Car of the Year because of the company’s ability to sell such salable niche models. The 1970’s saw a change of focus in the company’s goals. They have to keep abreast with the changing marketplace. In 1972, together with their yearly updates in their models, they introduced the first wave of emissions reduction and safety equipment. In 1975, the subcompact Astre was the company’s answer to the growing needs of fuel efficiency. In 1984, the Fiero was an instant hit that brought about the rise of sales in any Pontiac models in 4 years. The next years saw only minute changes in design and some minor innovations in their models. Newer models were interspersed for over a number of years. In 2005, they will have a complete overhaul of their line from name and design of models.
The more popular models of Pontiac include the Tempest, the Bonneville, the Fiero and the Firebird. The Bonneville started the upswing of sales when it was first introduced as a limited edition convertible in 1957. It has undergone a lot of changes and innovations. The Tempest was an entry-level compact automobile in 1960. It was the America's only front-engine or rear transmission car. The Firebird is the popular opponent of the Ford Mustang.
The highly anticipated model for Pontiac is the G8 ST. It will be the first full-sized car after the discontinuation of the Bonneville. In fact, as of today, the Spy Hunter commercial has been seen on the television in honor of this 2009 model to be introduced in 2008.
We are to expect more from Pontiac in the future. With its long-standing tradition of catering to the mid-level market, the changes in their future models only means quality models that rival even those of the luxury brands. Headlights by State: ______________________
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