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Kia Motors is a whole subsidiary of the Hyundai Kia Automotive group. They are based in Seoul, South Korea and currently, the second largest automobile producing company headquartered in South Korea. They have initiated their first assembly plant in mainland United States at WestPoint, Georgia in October 20, 2006. This has cost the company over a billion dollars in expenses. The American arm is aptly called Kia Motors America, which started its operations in 1992. Although relatively new to the American market, this company is the fastest growing car manufacturer in UK and other parts of Europe owing to the durability of its products as well as the affordability of the cars.
Kia was founded in 1944 as a manufacturer of steel tubing and bicycle making it the oldest car company in Korea. It had a name change in 1952 to Kyungsung Precision Industry that later built motorcycle, trucks and cars. In 1986, following a profitable partnership with Ford, they have produced several Mazda-based cars both for use in the domestic market in Korea and for exports to countries all over the world. Their models then were the Pride – a subcompact car and rebadged version of Ford Festiva, and Avella – still a subcompact car with sedan, three-door and five-door hatchback body styles. Both of these vehicles are sold in the markets of North America and Australasia as the Ford Festiva and Ford Aspire respectively. In 1992, the American arm of the company started its operations. The first vehicles to be sold were in Portland, Oregon in 1994. The Sephia was the model sold in 1994 and a few years later, they have expanded their line with the addition of the Sportage. However, due to the Asian financial crisis in 1997, Kia went into bankruptcy and was acquired by Hyundai Motors.
The more notable models of the Kia brand are the Sedona, the Sportage, the Sorento and the Rio. The Sedona is a minivan popularly known in the US as Carnival. In the United States, it comes with a 5-speed automatic transmission and is available in a base short-wheel base model, a long-wheelbase mid-level LX model and a top of the line long-wheelbase EX model. The Sportage is originally a mini sports utility vehicle that has turned into a compact sports utility vehicle. The Sorento is compact SUV that has earned a five-star safety rating from the U.S. Department of Transportation’s National Highway Traffic Safety Administration. The Rio is a subcompact car that has replaced the reliable Pride.
Kia’s plan for the future is geared towards the development and enhancement of its current models. In fact, there are plan that hybrid version of current model are to be manufactured. This is specifically expressed in the Kia Rio model.
With the expansion of the Kia Motor’s business, we are sure to expect a lot more surprises in the future with regard to their model cars. Hybrid models as well as high-performance ones are the current trend in the market and the company has lived up to the expectations of their clientele.
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