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Isuzu Motors Ltd is another famous Japanese manufacturer of automobiles specializing in commercial vehicles and trucks. It is based in Tokyo and has produced the largest quantities of medium to heavy-duty trucks in 2005. It has various assembly and manufacturing plants in Japan specifically in Hokkaido, Fujisawa and Tochigi. Another specialty of this company are it diesel engines that has been exported and used by most vehicles around the world today. Currently, in most countries, it is known maker of trucks of all sizes owing to the drastic plummet of the sales of its sedans and compact cars at the start of the 2000’s.
Although it started its operations in 1937, it was initially a cooperative plan to build automobiles by Tokyo Ishikawajima Shipbuilding and Engineering Co., Ltd. and Tokyo Gas and Electric Industrial Co. in 1922, a technical cooperation with the UK Company, Wolseley Motor Company, saw the birth of a locally produced A9 cars. In 1949, the whole company decided to adopt the name Isuzu after the famed river in Japan. In 1953, the first passenger car was produced with the assistance of Rootes of UK. In 1971, they have inked an agreement with GMC and just a year after, the started selling their products in the mainland US. In 1981, exported cars under the brand of Isuzu have been formally introduced in the United States market. In 1987, they have formed an alliance with Fuji Heavy Industries – the parent company of Subaru – to form the Subaru-Isuzu Alliance. In 1994, they signed a new vehicle exchange program with Honda. In 1996, because of the flourishing developments of their products as well as the good company ventures in the past, they have reached their highest sales in the US. By 19998, GMC and Isuzu conceptualized the DMAX – a diesel engine- based product. However, the late 1990’s slow the slump in their sales. In the middle of 2000’s, Canadian market has stopped selling Isuzu brands. Currently, they have announced that complete cessation of sales by the company is scheduled to happen in January 31, 2009.
Among their famed models are the DMAX, the I-series and the Ascender. The I-series are midsized pickups that share the platform of their GMC counterpart. The DMAX is the top-selling diesel-based pick-up sold in almost all Isuzu outlets. On the other hand, the Ascender is a midsized or full sized sports utility vehicle.
The future of Isuzu especially in North America is uncertain. Although they will continue to provide parts and services to the American market, the selling of their automobiles is about to seize. However, in various parts of the world where its popularity has never waned, more and more exciting news and developments are bound to happen regarding the company.
Despite of the hiatus, Isuzu remains to an important figure in the motoring business. They are still one of the best in producing trucks running on diesel engine – a remarkable feat that only this company can offer especially with the rising fuel costs. Headlights by State: ______________________
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