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Hyundai Motor Company is Korean based conglomerate and a sister company of Kia Motor Group. It is the largest car-manufacturing firm in South Korea and ranks as fifth in sales of unit around the world. Although headquartered in Seoul, it has the worlds largest integrated manufacturing plant stationed in Ulsan that can produce as much as 1.6 million cars annually. The significant H in its logo stands for the first letter of the company name that is Korean for modernity. Hyundai as a motor company was established in 1967 by Chung Ju-Yung. In 1968, it released its first car known as Cortina as a joint venture with Ford Motor Company. The first wholly Korean car, the Pony, was released in 1975. With the help of designer Giorgio Giugiario styling and the technology of Japans Mitsubishi Motors, this car marked the start of the companys invasion of the world. In 1986, it began to set foot in US markets. The first car was called the Excel that came in various trims and body styles. This car sold more than 126,000 vehicles in its first year thereby setting a record of selling the most automobile units of any motoring company in its first year of business. However, the flaws of the car became apparent sooner than expected. In an effort for the negative facility to die down, the company added a 10-year or 100,000-mile (160,000 km) power train warranty to its vehicles sold in the United States. In the 1990s the company heavily invested on its American operations and it really paid off. In 2004, there has been a significant increase in sales as well as popularity of the brand. In 2003, it ranked in the same spot as Honda in terms of reliability. In 2004, it ranked second to Honda in initial brand quality according to J.D. Power and Associates where it has only seen 102 problems in 100 cars. In 2005, they have established the only deaf friendly dealership in the entire world found in Smyrna, Georgia. In 2006, the minivan Entourage earned the highest rating of five-star safety rating from the National Highway Traffic Safety Administration gives for all seating positions in frontal and side-impact crashes. That same year, the cars were adjudged as third in quality next to Porsche and Lexus by J.D. Power and Associates. More and more awards kept on coming in the next few years as testament to the companys continued dedication towards quality of it products. The popular models out of the Hyundai Motor Company are the Santa Fe, Elantra, and Entourage. The Entourage is famous for acquiring the Gold Top Safety Pick by Insurance Institute for Highway Safety thereby making it the safest minivan ever tested. Both the Santa Fe and Elantra are among the tops pick vehicles of 2008 as published by a motoring magazine. The future products to anticipate are the Avante that will be the first hybrid vehicle for Hyundai to be released in 2009. The Genesis coupe has also been featured in New York International Auto Show as their newest rear-wheel drive car. The rise of Hyundai in the automobile market is undeniable. At this current rate, they could very well be at the top of the motoring heap in the years to come. Headlights by State:
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