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Audi AG or popularly known as solely Audi is a leading German car producer based in Ingolstadt, Bavaria. It is one of the leading producers of sports cars as well as luxury cars. Technically, the company has been in existence since 1910. However, since 1964, it is almost a wholly owned subsidiary and marquee of Volkswagen AG. It has been famous for its tagline “Vorsprung durch Technik” which means “Advancement thru Technology” because of its sterling dedication towards the total development of the car businesses from all over the world. This motto has been a prominent and integral part of the overall Audi marketing in Europe, Latin America, Oceania and Asian markets. Meanwhile, a different tagline is known in North America: “Truth in Engineering”
The Audi Company started as early as 1889. By then, it was just known as Horch after its founder August Horch. However, due to some unfortunate event, he was forced out of his own company. He could not use his family name further because his former business partners sued him for copyright infringement. While in an apartment meeting for new company name, a corporate member’s son suggested that they used “audi” because it was the Latin counterpart for the German word “horch” which means listen. In 1928, after Horch left the company, Jorge Rasmussen who brought the eight-cylinder American equipment to acquired the company. Their first models the Zwickau and Dresden. In 1932, the company merged with Horch, DKW and Wanderer to form the Auto Union comprising the renowned four-ring logo. During the World War II, most plants were heavily bombed breaking up the Auto Union. After the war, The DKW factory was revived in Ingolstadt. They were making cars with two-stroke engines than. In 1958, Daimler-Benz acquired more than 85% of the Auto Union. In 1964, Volkswagen bought the factory along with all Auto models. They revolutionized the new cars manufactured into four-stroke engines like the F102 and F103. In 1969, they merged with NSU hence the new name “Audi NSU Auto Union AG”. They produced some prominent models like the 100, the Fox, and the 50. In 1985, the company’s official name was Audi Ag because of the dropping of the Auto Union and NSU brands. The 1990’s saw the decline of sales because of some problems with the 80 model backed by negative publicity. However, in mid 1990’s, sales were better because of the manufacturing of the A4 in 1996. The next few models have been figured in the racetrack erasing numerous track records. Up to now, the sales have consistently been on an upswing.
The various models that have made Audi a household name are the A4 – a luxury compact executive car, the A8 – a full-sized luxury executive car, and the R8 – a sports prototype racecar.
With the recent developments, Audi plans to surpass the giants of Benz and BMW in 2015. They also plan to tap Sanyo for a hybrid car product for Volkswagen.
Audi has gone along way since the early 1900’s. Although the car business was tough, they have managed to survive the tests of time and promising to surprise everyone with their future models.Headlights by State:
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