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Acura is a sister company of Honda Motor Company. However, its difference is that this company is dedicated into making luxury cars in the league with Infiniti, Cadillac and Lexus. The cars they market are predominantly sports cars and sports sedans manufactured by Honda. As of date, their markets include the United States, Canada, Hong Kong, China and Mexico. In the future, they have plans to explore uncharted market of other Asian countries especially their native of Japan. Overall, the company has been in existence for more than twenty years after its inception in 1986.
Although based in Japan, in 1986, Acura was tapped by Honda to Market their luxury cars in the US, and Canada. Four years later, it has ranked consistently as fifth in the Customer Satisfaction Index Survey by J.D. Power and Associates making the company decide to expand their dealership in the US and heighten research measures to further the development of its products. In 1991, they introduced Honda’s famed VTEC technology to their NSX or New Sports Experimental car. They also widened their market in Hong Kong. In 1997, they introduced their Integra Type-R. The highlight of their business came in 2001 when their MDX or the Multi-Dimensional Luxury won the prestigious Motor Trend "2001 Sport/Utility of the Year" award. In line with this, they launched the Civic-based 1.7El replacing their 1.6EL that was introduced four years before. In 2002, they have dropped the Integra brand name that has been in existence since the start. After 2 years, they have marketed the third generation TL and TSX. The TSX, later on, became the most competitive counterpart of other popular brands. After just two years in the market, the TL was tagged as the Consumer's Most Wanted Vehicle at Edmunds.com. Early 2008, they have introduced yet another two new brands: a new RL in a Chicago car show and a new TSX at a New York Auto show. They have also introduced diesel engine in their lineup of products.
Among their famed models are the RL that is the flagship car of Acura, the CSX – luxury version of a Honda Civic, the TL – their very own version of a midsized sports sedan, the TSX that is a rebadged version of the of the CL-series Honda Accord, and of course, the once-known Integra and Legend.
Despite its sustainable popularity is the market, Acura still seeks to continue making and engineering new car models and modifications of current models that would suit the needs of future consumers. In fact, the company will introduced to the japans markets two years after 2008. In 2009, the TSX and the TL series will also have a redesign. Some two years after that, a V8 version of the RL will be made.
Acura, with its long years of existence and after several cars manufactured, will continue to dedicate its existence to the betterment of luxury cars. In the future, we will be expecting more and more cars manufactured with precision, class and topnotch Japanese engineering only this brand can offer.Headlights by State:
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Related Links:
http://acura.com
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